Last updated: [30/05/2026]

 

This Privacy Policy explains how Tucksy collects, uses, stores and protects your personal information when you visit our website, sign up to our emails, purchase a product, use our services, complete a form or interact with us. We are committed to protecting your privacy and being clear about how your information is used.

 

1. Who We Are

Tucksy is a baby sleep and early parenting brand providing newsletters, guides, resources, digital products and related services for parents and carers.

The data controller is:

Brand Name: Tucksy
Website: [www.tucksy.com]
Email: [hey@tucksy.com]

For privacy questions, contact us at [hey@tucksy.com]

 

2. Information We Collect

We may collect and use the following types of personal information.

 

Information you provide directly

This may include:

• your name;
• email address;
• phone number, if you provide it;
• billing details;
• account login information;
• newsletter preferences;
• baby’s due date, birth month, age or stage;
• parenting or sleep concerns you choose to share;
• survey responses;
• quiz answers;
• feedback, testimonials or reviews;
• messages sent through contact forms, email or social media;
• purchase history;
• membership preferences;
• support requests.

 

Information collected automatically

When you visit our website, we may collect:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• links clicked;
• time spent on pages;
• referral source;
• general location based on IP address;
• cookie and tracking information;
• website usage analytics.

 

Payment information

Payments may be processed by third-party payment providers such as Stripe, PayPal or other provider. We do not usually store full card details ourselves. Payment providers process payment information according to their own security and privacy practices.

 

Information from third parties

We may receive limited information from third-party tools we use, such as:

• email marketing platforms;
• payment processors;
• analytics tools;
• advertising platforms;
• form tools;
• customer support tools;
• affiliate or referral platforms;
• social media platforms, where you interact with us.

 

3. Information About Babies and Children

Tucksy is designed for adults, parents and carers. We may ask for limited child-related information, such as your baby’s age, birth month, due date or sleep stage, so we can send age-appropriate content.

 

We do not knowingly collect personal information directly from children. Please do not provide your child’s full name, medical records, or sensitive health details unless clearly necessary. If you believe a child has provided personal information to us directly, contact us at [hey@tucksy.com] and we will take appropriate steps to delete it.

 

4. Special Category Data

Some information about health, medical conditions or wellbeing may be considered sensitive personal data under data protection law. Tucksy does not require detailed health information to use the website or newsletter.

 

If you choose to share health-related information with us, for example in a message, survey, support request or testimonial, we will only use it for the purpose you provided it for, such as replying to your question, improving our content or providing support. We will not use sensitive health information for marketing without your explicit consent.

 

5. How We Use Your Information

We may use your information to:

• send newsletters and age-based sleep emails;
• provide free guides, downloads and resources;
• deliver paid products, memberships or digital content;
• create or manage your account;
• process payments and orders;
• send order confirmations and service emails;
• personalise content based on your baby’s age or stage;
• respond to messages, questions or support requests;
• manage waitlists, launches, offers and promotions;
• improve our website, products and services;
• understand how users interact with our website and emails;
• run surveys, research or feedback requests;
• invite testimonials or reviews;
• manage partnerships, affiliate offers or sponsored features;
• prevent fraud, abuse or unauthorised access;
• meet legal, tax, accounting and regulatory obligations;
• protect our rights, business, users and website.

 

6. Lawful Bases for Processing

Under UK data protection law, we need a lawful basis to use your personal information. Depending on the situation, we may rely on:

 

Consent

We may rely on consent when you:

• sign up to receive marketing emails;
• opt in to a newsletter;
• agree to cookies or tracking where required;
• provide a testimonial for marketing use;
• give explicit consent for sensitive personal data.

 

You can withdraw consent at any time. For email marketing, UK rules under PECR usually require consent for marketing emails to individuals, unless a limited soft opt-in applies. The ICO explains that electronic marketing must comply with PECR as well as data protection law.

 

Contract

We may rely on contract where we need to process your information to:

• deliver a paid product;
• manage your membership;
• process an order;
• provide access to digital content;
• respond to purchase-related queries.

 

Legitimate Interests

We may rely on legitimate interests where we have a business reason to use your information and your rights do not override that interest.

This may include:

• improving our website;
• understanding user engagement;
• responding to non-marketing enquiries;
• preventing fraud;
• protecting our business;
• managing existing customer relationships;
• measuring content performance.

 

Legal Obligation

We may process your information where required by law, such as for tax, accounting, consumer protection, legal claims or regulatory purposes.

 

7. Email Marketing

If you sign up to Tucksy emails, we may send you newsletters, sleep guidance, product updates, offers, launch announcements, partner features and related content. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting [hey@tucksy.com].

 

We may still send service emails where necessary, such as order confirmations, account updates, password resets, payment notices or important changes to services you have purchased.

 

8. Cookies and Tracking Technologies

Our website may use cookies, pixels and similar technologies.

These may help us:

• keep the website working;
• remember your preferences;
• understand website traffic;
• measure email or advertising performance;
• improve user experience;
• show relevant content or adverts.

 

Cookies may be:

• strictly necessary cookies, which are needed for the website to work;
• analytics cookies, which help us understand website usage;
• marketing cookies, which help us measure or personalise advertising;
• functionality cookies, which remember preferences.

 

Where required, we will ask for your consent before setting non-essential cookies. You can manage cookies through your browser settings or cookie banner, where available.

 

9. Analytics and Advertising

We may use analytics or advertising tools such as [Google Analytics, Meta Pixel, Plausible, Independent Analytics, Google Ads, Pinterest, TikTok, etc.].

 

These tools may collect information about how you use our website or interact with our content. Where required, these tools will only be used with your consent. You can adjust your cookie settings or opt out through relevant platform settings where available.

 

10. Who We Share Your Information With

We may share your information with trusted third parties who help us run Tucksy.

These may include:

• email marketing providers;
• website hosting providers;
• payment processors;
• analytics providers;
• advertising platforms;
• customer support tools;
• form and survey tools;
• automation tools;
• cloud storage providers;
• accountants, lawyers or professional advisers;
• fulfilment or download delivery platforms;
• affiliate or referral platforms;
• regulators, authorities or courts where required by law.

 

We only share the information needed for the relevant purpose. We do not sell your personal information.

 

11. International Transfers

Some of the tools we use may process data outside the United Kingdom. Where personal data is transferred internationally, we will take appropriate steps to protect it, such as using providers with recognised safeguards, standard contractual clauses or other lawful transfer mechanisms.

 

12. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary.

 

Typical retention periods may include:

• newsletter data: until you unsubscribe or ask us to delete it;
• customer account data: while your account is active and for a reasonable period afterwards;
• purchase and transaction records: usually up to 6 years for tax and accounting purposes;
• support emails and enquiries: usually up to 2 years;
• survey responses: until no longer needed for research or product improvement;
• testimonials: until withdrawn or no longer relevant;
• analytics data: according to the settings of the analytics provider.

 

We may keep some information longer where required for legal, tax, accounting, dispute resolution or fraud prevention reasons.

 

13. How We Protect Your Information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

 

These steps may include:

• secure website connections;
• password-protected systems;
• limited access to personal data;
• trusted third-party processors;
• secure payment processing;
• regular review of tools and systems.

 

No website or online service can be guaranteed to be completely secure. You are responsible for keeping your own account login details safe.

 

14. Your Rights

Under UK data protection law, you may have the right to:

• access the personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete your information;
• ask us to restrict how we use your information;
• object to certain uses of your information;
• ask for your information in a portable format;
• withdraw consent where we rely on consent;
• complain to a data protection authority.

 

To exercise your rights, contact hey@tucksy.com. We may need to verify your identity before responding.

 

15. Withdrawing Consent

Where we rely on your consent, you can withdraw it at any time. For emails, click the unsubscribe link in any marketing email. For cookies, adjust your cookie preferences or browser settings. Withdrawing consent does not affect processing that happened before consent was withdrawn.

 

16. Complaints

If you are unhappy with how we use your personal information, please contact us first at hey@tucksy.com so we can try to resolve the issue.

 

17. Third-Party Websites

Our website may link to third-party websites, products, services, experts, partner brands or affiliate offers. We are not responsible for the privacy practices of third-party websites. You should read their privacy policies before providing personal information.

 

18. Social Media

If you interact with Tucksy on social media, the platform may process your personal information according to its own privacy policy.

We may see your username, profile information, comments, messages, reactions or public interactions depending on your privacy settings.

Please avoid sharing private medical, child-related or sensitive personal information through public comments.

 

19. Surveys, Research and Feedback

From time to time, we may invite users to complete surveys, join feedback sessions or provide comments about Tucksy.

We may use this information to improve our services, understand parent needs, develop new products or create anonymised insights.

If we wish to use your identifiable feedback publicly, we will ask for your permission.

 

20. Paid Products and Membership Data

If you purchase a Tucksy product or membership, we may process your information to:

• complete the transaction;
• give access to content;
• send service updates;
• manage renewals or cancellations;
• provide customer support;
• keep transaction records;
• prevent fraud or misuse.

 

Payment information is handled by our payment provider. Please review their privacy notice for more information.

 

21. Partner Offers and Sponsored Recommendations

Tucksy may feature partner brands, sponsored content, affiliate links or product recommendations.

If you click a partner link, the third-party website may collect information from you.

If we run a joint promotion, giveaway or collaboration, we will explain how your data will be used at the point of entry.

We will not share your personal information with a partner for their own marketing unless you have clearly agreed to it.

 

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. The “Last updated” date will show when it was last changed. If we make significant changes, we may notify you by email or through a notice on our website.

 

23. Contact Us

For privacy questions or requests, contact:

Tucksy
Email: [hey@tucksy.com]
Website: [www.tucksy.com]